Type of bind: Paperback
Dewey Decimal Number: 658.046
EAN num: 9780415132695
ISBN number: 041513269X
Label: Cengage Learning Business Press
Manufacturer: Cengage Learning Business Press
Quantity: 1
Page Count: 320
Printing Date: December 14, 1995
Publishing house: Cengage Learning Business Press
Sale Popularity Level: 2168303
Studio: Cengage Learning Business Press
Editor's Notes and Comments:
Product Description:
All multibusiness companies need to be able to justify their ownership of their multiple businesses. The corporate-level strategy must show how and why the corporate parent adds value to its business. Classic strategic issues which are addressed in this book include the allocation of resources between businesses, the creation of synergy through linkages amongst the businesses and the choices faced when creating a corporate portfolio. The selection of readings chosen, including writings by leading business theorists such as Michael Porter, Alfred Chandler, Michael Jenkins, Rosabeth Moss Kanter and C. K. Prahalad, have been organised around the major issues outlined above. In the very first section, the readings concern the basic justification for the existence of multibusiness companies. The subsequent two sections concentrate much more on advice for the managers of these companies about how to handle difficult strategic issues. Section 4 offers empirical evidence on how diversified companies have performe
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