Regular marked price: $44.95Discount Price: $29.67
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Type of bind: Hardcover
Dewey Decimal Number: 332.6
EAN num: 9780471393177
ISBN number: 0471393177
Label: Wiley
Manufacturer: Wiley
Quantity: 1
Page Count: 320
Printing Date: July 27, 2001
Publishing house: Wiley
Sale Popularity Level: 359276
Studio: Wiley
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From the Foreword
'Truly valuable investment advice doesn't just direct you to buy a particular stock but helps you to think about investment opportunities within sectors-specifically, in the industries that are poised for growth over the subsequent years and decades. Bob's solid guidance helps you target long-term opportunities.'-Suze Orman, Author of The Road to Wealth and #1 New York Times Bestsellers, The 9 Steps to Financial Freedom and The Courage to Be Rich
The five themes driving and shaping the market in the millennium, from one of Wall Street's most respected investors.
In Where the Money Is, Bob Froehlich, one of the financial community's most trusted advisors, gives readers a rare insider's view of the strategies that financial markets and industries are developing to capitalize on the new terrain. Peering over the economic horizon for clues to subsequent year and beyond, Froehlich pinpoints the five most relevant investment themes that will drive and shape the continuing bull market-as they are shaping society-into the new millennium. Focusing on such key issues as the aging baby boomer population, the continued growth of a technology that provides greater acess and connectivity to the world, and the rise of the global marketplace, Froehlich shows investors how to spot these larger trends within the financial markets and the economy and to build an appropriate investment strategy to capitalize on them for rich rewards. Froehlich shows readers where the money is and where it can be found in the future.
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Rated by buyers 
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Dr. Froehlich writes a refreshing view concerning globalization of economies and markets, but you shouldn't expect this book to tell you where the money is. Well, I guess it does; it's in the market somewhere in one or a combination of five sectors (Pharmaceuticals, Technology, Telecommunications, Financials, and Energy). Besides that common knowledge, he also explains that the market is currently moved by fear and greed and people should think and invest "long-term" instead of acting on emotions created by mass amounts of information and constant hype. I didn't need to spend $29.67 for that info either. The book simply explains that the world of economics is changing because of shifting demographics, globalization, technology, government, and business trends. The thing that I like most about the book is that it made me sit back and think about the "big picture" for a moment. It's not a bad read as long as you don't expect to finally get to the page that tells you where the money is.
Rated by buyers -
Not the most insightful financial book I've read. It contains a fair amount of fluff. It does point out some major trends based on demographics and the concept of sector investing.
Rated by buyers -
Thanks, Dr. Bob, for a great book on investing! This book is something I have needed to read for a long time. When reading investment books, the advice is often about IRAs, 401(k)'s, bonds, stock market, market timing, etc.
Dr. Bob's advice is in a totally different area. He believes in something called "sectornomics" which means if you look at all the industry sectors and determine which ones will do well in the subsequent five years, then invest in several companies in that sector, your portfolio will do well. Don't worry about which particular stocks too much, just pick the right sector. Pharmaceuticals, let's say. Then, for the majority of the book, Dr. Bob goes on about the various trends in the US and worldwide which will whip the stock market sectors one way or another.
Should you bet on a Japanese resurgence in the subsequent ten years? Don't think so. How about betting on the graying of America? Sure, says Dr. Bob, but remember, Europe and Asia are graying too.
Doesn't sectornomics break the rule of investing that "the only thing that makes the stock market go up or down is a surprise?" Doesn't everyone know about the graying of America? Yes, they know, but no, it doesn't break that rule. Sectornomics means "looking at the same thing everyone else looks at, and seeing something different." Your own perspective can give you the added advantage over the market.
Inspired by Dr. Bob, I began my own personal portfolio based on alternative energy, because I have found out that this sector is about to boom in the subsequent 10 years. A little research (using the Internet of course) and now I have a list of about 30 companies who are extremely well positioned to make a lot of money once alternative energy goes big. The key for me was seeing the big players (United Technologies, Idatech, Xcel, BP, etc.) investing heavily into this sector. BP makes millions of dollars yearly from manufacturing solar cells.
Dr. Bob's knowledge of statistics is absolutely amazing. And his writing style is very approachable.
I heard Dr. Bob speak at an investment seminar in Columbus, Ohio. His speech was good but his book -- excellent. Just buy it. It is the best investment you will make this year.
Rated by buyers -
Robert J. Froehlich has written an informative and highly readable guide to understanding the emerging global economy. Never dry, dull or dense, his book focuses on the factors that combine to create both major and minor global economic trends. If you understand these trends, he maintains, you can make wise investment choices now and in the future. At the end of the book, Froehlich includes a glossary of terms, though - unlike many investment books - you don't find yourself lost in a sea of insider jargon while reading. He writes delightfully, easily shows you how global trends connect and conversationally explains what this means to you professionally and personally. We [...] recommend this book to all readers, since no matter your area of expertise or interest, if you live on this planet your economic well-being is affected by globalization.
Rated by buyers -
If only all of the talking heads on CNBC, CNNfn, Bloomberg and the other financial media were as easy to read and understand as Bob Froehlich.
Readers who wish to truly understand money, the economy, the stock and bond markets, and future investment trends should read this book. They should make sure their spouses and older children read it, too. I know I wish I had read it before the last bull market, and the correction in 2000.
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