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Type of bind: Hardcover
Dewey Decimal Number: 651.7
EAN num: 9780814409930
ISBN number: 0814409938
Label: AMACOM
Manufacturer: AMACOM
Quantity: 1
Page Count: 336
Printing Date: June 11, 2008
Publishing house: AMACOM
Sale Popularity Level: 146842
Studio: AMACOM
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Editor's Notes and Comments:
Product Description:
Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated techniques for convincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders, and with his specially formulated Persuasion I.Q. assessment--the most comprehensive persuasion resource available today--he lets readers in on the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persuasion I.Q., helping them to identify their strengths and weaknesses, and starting them down a path to enormous sucess and wealth. The book reveals powerful techniques that will enable them to:
read people quickly * create instant trust * get others to take immediate action * close more sales * win over clients * accelerate business sucess * earn what they're really worth * influence others to accept their points of view * win negotiations * enhance relationships * and--most important--hear the magical word 'yes' more often! Whether we're selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.
User popularity level:
Rated by buyers 
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Love the book - share somewhat the same thoughts as the other reviewers on contents.
However - I have to strongly recommend that you stay FAR AWAY from the add on's (signing up for extra materials...). I felt like being spammed!
Rated by buyers 
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PERSUASION IQ: THE 10 SKILLS YOU NEED TO GET EXACTLY WHAT YOU WANT comes from an author who has earned a worldwide reputation for knowing which persuasion techniques work, and for helping others in business further their careers by using these techniques. His instrument for measuring the sucess of persuasion techniques is called 'Persuasion IQ', and his book on the topic tells how to strengthen and observe persuasion techniques for maximum benefit.
Diane C. Donovan
California Bookwatch
Rated by buyers -
Kurt Mortensen's Persuasion IQ book is in one word awesome. I really enjoyed learning the different skills and techniques not only in regards to persuasion/influence, but also in improving your life. Highly recommend it! Great job.
Oscar
Rated by buyers -
Excellent book on the topic of persuasion without a slant toward any one occupation or profession. The principles and illustrations can apply to persuading a teenage son to go to college, to making a presentation to a senior executive, or to developing great website copy.
The author refers to several primary research studies done by his organization. In fact, these are the heart of the book and what I found most intriguing and worth scrutiny for any sales professional, speaker, author, or marketing professional.
Highly recommended.
Rated by buyers -
Someone has finally written a masterwork on the science of how we persuade people.
Historically, most books on persuasion revolve around old-school sales techniques that simply don't work in the 21st century. Mortensen looks at persuasion the way it should be seen, as a set of procedural skills with real evidence behind them. Starting with the inner game of your thoughts and personal beliefs, Persuasion IQ teaches you into ten rules that - surprise - have much more to do with your attitude, competence, and presence with others than selling techniques. Look critically at where you succeed - and if you are brave, where you fail - and you will find that this book's very detailed, structured view of the world will resonate very strongly with you.
I have met Kurt Mortensen, and he is the real deal. He exudes the kind of positive self-confidence and mental toughness that can make anyone successful - but more important, he has boiled down the mechanics of how you and I can be exactly the same way. The result, in the form of this book, is truly a gift for all of us. -Rich Gallagher, author of Great Customer Connections and What to Say to a Porcupine.
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