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Type of bind: Paperback
Dewey Decimal Number: 380
EAN num: 9780964879515
ISBN number: 0964879514
Label: Herald Press (NC)
Manufacturer: Herald Press (NC)
Quantity: 1
Page Count: 227
Printing Date: 1997-05
Publishing house: Herald Press (NC)
Sale Popularity Level: 577765
Studio: Herald Press (NC)
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Editor's Notes and Comments:
Product Description:
False Profits is an in-depth examination of the multi-level marketing
industry and related illegal pyramid scheme phenomenon which have grown quickly in the US and abroad in the last 15 years. The examination looks at the MLM field from the perspective of its social, personal and spiritual effects on those enrolled and solicited.
User popularity level:
Rated by buyers 
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I am not a supporter of MLM but am fascinated by the hopelessly optimitstic people who consider it to be their path to riches. This book shows the dark side of MLM which is good but does so from a very limited viewpoint. To be a really interesting read it needs to have examples and stories from many different victims of MLM but these are almost entirely absent.
Rated by buyers 
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Not only is this book OLD, it is the most rediculous and illnatured book on MLM period. It is a great book for those that don't see where the trends are going and the importance of MLM/Network Marketing in our lives. 50% of the products in our society are moved from some form of NM. Ask Donald Trump, Bill Gates, Bill Clinton and Warren Buffet to name just a few...do you think Mr. Fitzpatrick knows more than them??? He wouldn't be writing urban legends if he was...
Get over it.
Be careful what you read, it will not only impact how you think but it will also either improve or downscale your life.
Rated by buyers -
I agree with a number of the responses here about the spectrum of information and OPINION in this book. The sad thing is that everything is made so generic and stereotyped. There are good and bad examples of most all business models and distribution methods. MLM, Networks Marketing has had more than many others since it is so open to "everyman" to get involved. There are bad examples at the corporate level too - obviously Amway comes to mind as do the many "businesses" that became illegal pyramid schemes. But that's not it!
Network Marketing is, in fact, taught in some business schools now (marketing). Check out the presentation at "Brilliant Money" web site.
Yeah - the name sounds "typical", but it is a good review by Tim Sales and University of Illinois at Chicago Professor of Marketing - Dr. Charles King.
Rated by buyers -
Alot of people think that network market is a semi-legal pyramid scheme, but not all network marketing companies are a pyramid. If many of you do your research, you'll see that companies such as life plus, melaleuca, market america, etc. are true network marketing companies they'll really compensate you if you refer people to their company & products. Before anyone pre-judges a network marketing company, do your research on each company, plan, products, etc. The true pyramid schemes are the one's that you get in the mail that ask you to send between a $1 - $5 to each name & address, and in return, you'll make millions within a few months...that's a true pyramid scheme, I know because I've lost money to these pyramids through the mail. I now know how to tell the difference between a pyramid & a real opportunity. These pyramid schemes give real & great network marketing companies a bad reputation. So again, do your research on a company before enrolling or sending out money. There are truly real gold mines out there, so please do your research by reading articles on them, and check the Better Business Bureau (www.bbb.org) . Thank you.
Rated by buyers 
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Reading "False Profits" was one of the factors that made me decide to quit the MLM job I had been in for a year and a half. It showed me that my MLM job isn't really a fantastic opportunity in which I alone happened to be failing miserably. Failure is universal in MLM. Though the company I was in was never mentioned in the book, every MLM technique described in the book was used in my company. This demonstrates how the recruiting and sales techniques are common to every MLM company out there. I never wanted to get rich. I just wanted another job. This set me up for failure right from the start. Only the greediest, most ruthless and most aggressive people can make it in MLM's. To succeed, you have to be willing to ...as many people as possible into a hopeless, money losing job. The authors drag in lots of talk about spirituality, altruism and worthiness of career goals. They do this to contrast most jobs with MLM jobs. To me, this wasn't necessary, but I can see why they did it. The book lacks real organization and conciseness in its presentation of how MLM's are set up and run. But despite this, the book is one of the very best out there for describing the futility of a career in an MLM. I thank Fitzpatrick and Reynolds for helping to cut short my losses in my MLM job. I highly recommend this book for anyone who is in an MLM or thinking about joining one.
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