Discount Price: $17.95
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How soon does it ship: Available for download now
Type of bind: Digital
Format: Download: PDF
Label: Harvard Business Review
Manufacturer: Harvard Business Review
Page Count: 43
Printing Date: March 01, 2005
Publishing house: Harvard Business Review
Release Date: October 25, 2008
Sale Popularity Level: 3033895
Studio: Harvard Business Review
Editor's Notes and Comments:
Product Description:
To spur new growth, stop competing the way your rivals do. Instead, rewrite the rules of the game and stake out new market spaces. Focus on satisfying consumers' most pressing needs in radical ways, asking what your customers really value. Then ask, 'How would we provide that value if we forgot everything we know about our industry's traditions?' Combine the advantages of several industries' offerings to provide quantum leaps in value. And serve customers your industry has neglected. Consider Sony, whose Walkman birthed the personal portable stereo market. The Walkman gave consumers the acoustics and 'cool' image of boom boxes, plus the low prices and handy proportions of transistor radios. Sony grabbed market share from the boom box and transistor radio markets--then expanded its market by attracting joggers and commuters. The three Harvard Business Review articles in this collection: 'MarketBusting: Strategies for Exceptional Business Growth (HBR reprint R0503E); 'Value Innovation: The Strategic Logic of High Growth' by W. Chan Kim and Renee Mauborgne (HBR reprint R0407P); and 'Creating New Market Space' by W. Chan Kim and Renee Mauborgne (HBR reprint 99105).
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