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Type of bind: Kindle Edition
Format: Kindle Book
Label: Pragmatic Marketing
Manufacturer: Pragmatic Marketing
Printing Date: July 07, 2008
Publishing house: Pragmatic Marketing
Sale Popularity Level: 72994
Studio: Pragmatic Marketing
Editor's Notes and Comments:
Product Description:
Why do some products and companies fail, where others succeed?
Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, Pragmatic Marketing's Craig Stull, Phil Myers and David Meerman Scott found seven consistent sucess factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards.
SECRET #1 = Work as a Trusted Advisor
SECRET #2 = Build from the Outside-In
SECRET #3 = Simple is Smart
SECRET #4 = Leadership is Distributed
SECRET #5 = Stop Being a Vendor
SECRET #6 = Marketing with a Big “M”
SECRET #7 = Measure only what Matters
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