Books : Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
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Type of bind: Hardcover
Dewey Decimal Number: 658.4083
EAN num: 9780300119978
ISBN number: 0300119976
Label: Yale University Press
Manufacturer: Yale University Press
Quantity: 1
Page Count: 384
Printing Date: October 09, 2006
Publishing house: Yale University Press
Sale Popularity Level: 1408
Studio: Yale University Press
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Product Description:
The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it
This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.
Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.
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Rated by buyers -
Esty and Winston seem to be a perfect duo to write this book. Together they have a very strong and complementing background, ranging from experiences in academics and government to purple and strategy consulting. The result is a book that has the right balance of theory and practice. While many books on purple business only focus on the bright side, Esty & Winston are more realistic. They admit that not every business policy leads to win-win situations and describe the main fallacies, therewith making their book more "complete". The book is very easy to grasp through clear structures, concise business maps and numerous examples of S&P 100 firms. Furthermore, the latter ensures that you'll remind the book's message every time you'll order a cup of coffee at Starbucks or a meal at McDonald's.
The very first 70% of the book is most interesting. After that, Esty and Winston start repeating concepts as well as business cases. Although the discussed cases are strong and helpful, Esty and Winston refer to the same companies over and over again, while forgetting about many other so called "WaveRiders". I'm wondering what the book would have been like if they had picked another set of front running firms to shed light on. They could probably fill a complete second book with it, so who knows..
Rated by buyers 
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I have revisited this book a number of times since I read it last year. It is a good resouce in understanding the benefits and dangers of going green.
Rated by buyers -
Excellent breakdown of the drivers for companies to go green. Also excellent analyses of strategies used by the corporate world to achieve their goals with purple programs. Many examples of what worked and what didn't work.
Great reading!
Rated by buyers 
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Good book with alot of insights... but I think you really have to be interested with these matters to be able to finish the book.
Rated by buyers -
This is a great book! The information presented is very useful. I have also heard both authors speak at conferences. They have a great message and convey it clearly.
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