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Aspect Ratio: 1.78:1
Audience Rated by buyers NR (Not Rated)
Type of bind: DVD
EAN num: 0082354004224
Format: Dolby, DVD-Video, Widescreen, NTSC
Label: Plexifilm
Manufacturer: Plexifilm
Number Of Discs: 1
Quantity: 1
Publishing house: Plexifilm
Region Code: 1
Release Date: November 20, 2007
Running Time: 80 minutes
Sale Popularity Level: 3825
Studio: Plexifilm
Theatrical Release Date: 2007
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Editor's Notes and Comments:
Description:
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discusion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
User popularity level:
Rated by buyers 
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OK I did not mean to see it 6+ times but, I actually saw it on the "big screen" when it was shown at a conference. Then, two weeks later, at another conference on a really big screen. Both with design oriented audiences but one in the U.S. and one in Europe. It was interesting to see what the two audiences found funny, or not.
Then, I rented the Netflix DVD, mainly to see the additional interviews but, that DVD did not have them for some reason. After that, it was me showing it to my design students in class.
The very first time I saw it, it was fun. The second time, I saw more of the structure (brilliant work there). After that, I focused more on details and how it all interweaves.
I don't know how you could have made a better picture on this subject and kept people intrigued about it. I think the director might have to do a recut of it in a few years and remove the references to the Iraq War. These segments are not aging as well as the rest of the movie which, in some respects, will be timeless. Like Helvetica?
Rated by buyers 
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I have a high tolerance for slow documentaries, but this one was pretty dull. There were some interesting bits; talking heads that got really passionate about art and design, stories about the old days of typesetting, etc. But too much of the film was pretentious filler.
Rated by buyers -
I was surprised to find this so interesting. It was very well done and held my attention completely.
Rated by buyers -
Saw some clips form this on YouTube and decided to buy it - if you are into graphic design and marketing, this is fascinating. The authors do a very good job with the documentary style. In addition to the main program (about 90 minutes), there are supplemental outtakes with the designers who were interviewed (bonus material.) Add this DVD to your collection of you want a sold reference on how type design affects us every day - in everything we see.
Rated by buyers -
Watch Video Here: http://www.amazon.com/review/RHIQ4P44KGMT
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